🌡️ Heat event · Watsonville, CA
Waste: 9.2% vs 7.0% target
Store #7 · Action needed
USDA: +15% blueberry oversupply
Cinco de Mayo demand +28% in 5 days
Blueberry spot: $1.84 vs $2.09 contract
✦ AI-powered produce intelligence

Your planning tool sees your inventory.
It has no idea what's happening
in Watsonville right now.

Fresh Advisor layers real-time market signals — weather events, USDA data, commodity prices — on top of your existing systems and turns them into a daily action list for your produce team.

See the demo →

Interactive demo · Produce department · Pacific Fresh Markets

How it works

Three things your planning software doesn't do.

Reads your planning data
Connects to your existing system — inventory, velocity, incoming orders — and uses it as one of the signals it's watching.
Layers in market signals
Weather events, USDA crop reports, commodity prices, seasonal demand patterns — surfaced in real time, the moment they affect your category.
Generates a daily action list
Not a report, not an alert. A prioritized list of specific decisions — with the reasoning shown — tied directly to your waste target.
🌡️ See it in action
A heat event in Watsonville. A shipment arriving tomorrow.
See how Fresh Advisor connects them.
See the demo →
Who it's for
"I make forty ordering decisions a day. My planning tool tells me what I have. Nobody tells me what's about to go wrong."
Produce Buyer
Primary user
Regional & national grocery chains
Target organizations
Produce first
Meat, seafood, deli, dairy, bakery to follow

See what your buyers
could have every morning.

An interactive demo built around a real produce buyer's day — real signals, real recommendations, real waste numbers.

See the demo →